:root {
  --bg: #0a0a0a;
  --surface: #151515;
  --line: rgba(255, 255, 255, 0.14);
  --line-soft: rgba(255, 255, 255, 0.08);
  --text: #ffffff;
  --muted: #9a9a9a;
  --blue: #2e5bff;
  --blue-press: #234bdb;
  --sans: "Inter", "Helvetica Neue", Arial, system-ui, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font-family: var(--sans);
  -webkit-font-smoothing: antialiased;
  letter-spacing: -0.01em;
}

a { color: inherit; text-decoration: none; }
h1, h2, h3, p { margin: 0; }

/* ---------- Header ---------- */
.site-header {
  position: fixed;
  inset: 0 0 auto 0;
  z-index: 30;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 18px clamp(16px, 5vw, 48px);
}
.brand {
  font-weight: 900;
  font-size: 20px;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}
.brand b { color: var(--blue); }
.site-header nav { display: flex; gap: 8px; }
.site-header nav a {
  font-size: 12px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  padding: 9px 14px;
  border: 1px solid var(--line);
  border-radius: 2px;
}
.site-header nav a.solid { background: var(--text); color: #000; border-color: var(--text); }

/* ---------- Hero ---------- */
.hero {
  position: relative;
  min-height: 100svh;
  display: flex;
  align-items: flex-end;
  overflow: hidden;
}
.slides { position: absolute; inset: 0; z-index: 0; }
.slide {
  position: absolute;
  inset: 0;
  background-size: cover;
  background-position: center top;
  opacity: 0;
  transition: opacity 1.1s ease;
  transform: scale(1.04);
}
.slide.active { opacity: 1; }
.hero::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 1;
  background:
    linear-gradient(180deg, rgba(10,10,10,0.55) 0%, rgba(10,10,10,0.05) 30%, rgba(10,10,10,0.25) 60%, rgba(10,10,10,0.96) 100%),
    linear-gradient(90deg, rgba(10,10,10,0.7) 0%, transparent 55%);
  pointer-events: none;
}
.hero-copy {
  position: relative;
  z-index: 2;
  padding: 0 clamp(16px, 5vw, 48px) clamp(40px, 8vh, 80px);
  max-width: 900px;
}
.eyebrow {
  display: inline-block;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--blue);
  margin-bottom: 18px;
}
.hero h1 {
  font-size: clamp(46px, 9vw, 132px);
  line-height: 0.9;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: -0.03em;
}
.hero h1 .blue { color: var(--blue); }
.hero-sub {
  margin-top: 22px;
  max-width: 540px;
  font-size: clamp(17px, 2.2vw, 22px);
  line-height: 1.4;
  color: rgba(255, 255, 255, 0.82);
  font-weight: 400;
}
.cta-row { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 54px;
  padding: 0 26px;
  font-size: 14px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  border-radius: 2px;
  border: 1px solid transparent;
  transition: transform 0.08s ease, background 0.15s ease;
}
.btn:active { transform: translateY(1px); }
.btn-primary { background: var(--blue); color: #fff; }
.btn-primary:hover { background: var(--blue-press); }
.btn-ghost { border-color: var(--line); color: #fff; }
.btn-ghost:hover { border-color: #fff; }
.scroll-cue {
  position: absolute;
  right: clamp(16px, 5vw, 48px);
  bottom: clamp(40px, 8vh, 80px);
  z-index: 2;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--muted);
  writing-mode: vertical-rl;
}

/* ---------- Steps ---------- */
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
}
.steps .step {
  padding: clamp(28px, 5vw, 56px) clamp(20px, 3vw, 40px);
  border-right: 1px solid var(--line);
}
.steps .step:last-child { border-right: 0; }
.steps .num { font-size: 13px; font-weight: 700; color: var(--blue); letter-spacing: 0.1em; }
.steps h3 {
  margin-top: 12px;
  font-size: clamp(24px, 3vw, 34px);
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: -0.01em;
}
.steps p { margin-top: 10px; color: var(--muted); font-size: 16px; line-height: 1.45; }

/* ---------- Section shell ---------- */
.section { padding: clamp(56px, 9vw, 120px) clamp(16px, 5vw, 48px); }
.section .kicker {
  font-size: 12px; font-weight: 700; letter-spacing: 0.2em;
  text-transform: uppercase; color: var(--blue); margin-bottom: 18px;
}
.section h2 {
  font-size: clamp(34px, 6vw, 76px);
  line-height: 0.95;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: -0.03em;
  max-width: 16ch;
}
.section .lead { margin-top: 20px; max-width: 56ch; color: var(--muted); font-size: 18px; line-height: 1.5; }

/* value cards */
.value-grid {
  margin-top: 48px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.value-grid .card { background: var(--bg); padding: clamp(24px, 3vw, 40px); }
.value-grid .card .ic { font-size: 22px; }
.value-grid .card h3 { margin-top: 16px; font-size: 22px; font-weight: 800; }
.value-grid .card p { margin-top: 10px; color: var(--muted); line-height: 1.5; font-size: 15px; }
.value-grid .card .soon {
  display: inline-block; margin-top: 14px; font-size: 11px; font-weight: 700;
  letter-spacing: 0.08em; text-transform: uppercase; color: var(--blue);
  border: 1px solid var(--blue); border-radius: 999px; padding: 3px 10px;
}

/* lookbook strip */
.lookbook { padding: 0 0 clamp(56px, 9vw, 120px); }
.lookbook .strip {
  display: flex;
  gap: 14px;
  overflow-x: auto;
  padding: 0 clamp(16px, 5vw, 48px);
  scroll-snap-type: x mandatory;
  -webkit-overflow-scrolling: touch;
}
.lookbook .strip::-webkit-scrollbar { height: 0; }
.lookbook .tile {
  flex: 0 0 auto;
  width: clamp(180px, 42vw, 280px);
  aspect-ratio: 1;
  scroll-snap-align: start;
  background-size: cover; background-position: center top;
  border: 1px solid var(--line);
  position: relative;
}
.lookbook .tile span {
  position: absolute; left: 0; right: 0; bottom: 0;
  padding: 22px 12px 10px;
  font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.03em;
  background: linear-gradient(transparent, rgba(0,0,0,0.85));
}

/* barbers band */
.barbers {
  background: var(--surface);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.barbers .cols { display: grid; grid-template-columns: 1.1fr 1fr; gap: clamp(24px, 4vw, 64px); align-items: start; }
.barbers ul { margin: 24px 0 0; padding: 0; list-style: none; }
.barbers li { padding: 16px 0; border-top: 1px solid var(--line-soft); color: var(--muted); font-size: 16px; line-height: 1.4; }
.barbers li b { color: var(--text); font-weight: 700; }

/* footer */
.site-footer {
  display: flex; flex-wrap: wrap; gap: 16px; justify-content: space-between; align-items: center;
  padding: 28px clamp(16px, 5vw, 48px); color: var(--muted); font-size: 13px;
}

@media (max-width: 820px) {
  .steps, .value-grid, .barbers .cols { grid-template-columns: 1fr; }
  .steps .step { border-right: 0; border-bottom: 1px solid var(--line); }
  .scroll-cue { display: none; }
}